CJ비비고, LA레이커스와 마케팅 파트너십 체결
In the NBA, the LA Lakers and their superstar forward Lebron James… will be playing this upcoming season with the logo of a South Korean food company… on their chests.
The Lakeshow announced a sponsorship deal with CJ Bibigo earlier this week.
The Korean company becomes the franchise’s first international marketing partner.
The terms haven’t been made public, but according to the LA Times, citing insiders, it’s a five-year contract worth more than a hundred million U.S. dollars.
In addition to its logo patch on jerseys, Bibigo will work with the team on a range of community initiatives within Los Angeles and outside the U.S.
#CJ_Bibigo #partnership #NBA
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2021-09-24, 22:00 (KST)
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